Sublify vs Gepetto: AI real estate photo editing comparison
Sublify and Gepetto both target real estate and hospitality professionals with AI photo editing tools. Here is a comparison based on the information each one publishes.
| Aspect | Sublify | Gepetto |
|---|---|---|
| Positioning | AI photo editor for real estate, interiors, and hospitality (hotels, Airbnb, restaurants, agencies) | AI photo studio for real estate professionals (agents, photographers, developers) |
| Main function | Realistic editing of an existing photo: lighting, sharpness, finishing, clutter removal | Virtual staging: furnish, declutter, renovate, change style, add sunlight |
| Modes offered | Faithful mode (enhancement without transformation) and Creative mode (virtual staging, enhanced ambiance) | Multiple modes: Furnish, Empty, Renovate, Sunlight, Exterior landscaping, Photo enhancement, Video |
| Video generation | Not specified | AI video transition from two photos, generation of animated 5-second videos |
| Processing time | 30 seconds per transformation | Not specified |
| Pricing | No subscription, from €9.90 for 10 credits (€0.99/credit), credits never expire | Subscription with a free trial version, Pro plan for commercial use of images |
| Output resolution | HD 2K (1 credit) or 4K (2 credits) | Not specified |
| Free trial | 3 free transformations, no credit card | Trial version with a few free renders |
| Supported image formats | Not specified | JPEG, PNG, WEBP, and HEIC |
| Image storage | Not specified | Images stored on servers, accessible in the Projects tab |
What's the real difference between the two?
The key distinction lies in the philosophy of the two tools. Sublify focuses on faithful editing: enhancing an existing photo without altering the actual property. That's the right choice when the photo serves a professional listing, where the buyer or tenant must recognize the place during the visit. Creative mode remains available for those who want to explore more elaborate staging.
Gepetto emphasizes virtual staging: furnishing an empty room, changing a style, imagining a renovation. That's useful for projecting potential rather than documenting what exists, with a video option for social media.
Which one to choose?
If your priority is to quickly edit photos of real properties for your listings, without transforming the spaces, with pay-per-use pricing rather than a monthly subscription, Sublify fits that need. If you're mainly looking to furnish empty rooms or create complete virtual staging scenes with a video option, Gepetto covers that use case more fully.
Both approaches are complementary: faithful editing for listings, virtual staging for inspiration and projection.
Read next
Automatically editing real estate listing photos: 2026 comparison
2026 comparison of AI tools for editing real estate listing photos: Gepetto, Pedra, IACrea, Nodalview, Sublify. Features, pricing, and use cases.
Read article
How Much Does a Real Estate Photographer Cost in 2026? (Prices & Alternatives)
Real estate photographer prices in Europe: per-shoot rates, per-photo costs, drone options. Plus the alternatives for pro photos without a shoot.
Read article
AI photo editing for real estate and hotel listings
Practical answers on AI photo editing for real estate and hospitality: brightness, virtual staging, hotel rooms, and alternatives to a photographer.
Read article